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What is the purpose of the "alt" attribute when inserting images using HTML?

by EITCA Academy / Monday, 07 August 2023 / Published in Web Development, EITC/WD/HCF HTML and CSS Fundamentals, Multimedia in HTML and CSS, Inserting images using HTML and CSS, Examination review

The "alt" attribute in HTML is used to provide alternative text for an image when it cannot be displayed. It serves as a textual description of the image content, allowing users with visual impairments or those using assistive technologies to understand the purpose or meaning of the image. This attribute is an essential part of web accessibility, ensuring that all users can access and comprehend the information presented on a webpage.

When an image fails to load, the browser will display the alternative text specified in the "alt" attribute instead. This text should be concise, descriptive, and convey the same information as the image. It should also be relevant to the context of the webpage and provide a meaningful description of the image's content or function.

In addition to aiding visually impaired users, the "alt" attribute also benefits other scenarios where images are not displayed, such as slow internet connections or when the user has disabled image loading. By providing alternative text, the website maintains its usability and ensures that users can still understand the content being conveyed.

Moreover, search engines rely on alternative text to index and understand the content of images. Including descriptive and relevant alternative text can improve the search engine optimization (SEO) of a webpage, making it more discoverable and increasing its visibility in search results.

Here is an example of how the "alt" attribute is used in HTML:

html
<img src="image.jpg" alt="A red apple on a white background">

In this example, if the image fails to load, the text "A red apple on a white background" will be displayed instead.

The "alt" attribute in HTML serves the purpose of providing alternative text for images, allowing visually impaired users, those using assistive technologies, or in scenarios where images cannot be displayed, to understand the content or function of the image. It is an important part of web accessibility and can also benefit SEO efforts by providing descriptive and relevant information about the image.

Other recent questions and answers regarding EITC/WD/HCF HTML and CSS Fundamentals:

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  • What is the difference between an HTML sitemap and an XML sitemap, and how does each serve its intended audience?
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View more questions and answers in EITC/WD/HCF HTML and CSS Fundamentals

More questions and answers:

  • Field: Web Development
  • Programme: EITC/WD/HCF HTML and CSS Fundamentals (go to the certification programme)
  • Lesson: Multimedia in HTML and CSS (go to related lesson)
  • Topic: Inserting images using HTML and CSS (go to related topic)
  • Examination review
Tagged under: Alt Attribute, CSS, HTML, Image Description, Web Accessibility, Web Development
Home » EITC/WD/HCF HTML and CSS Fundamentals / Examination review / Inserting images using HTML and CSS / Multimedia in HTML and CSS / Web Development » What is the purpose of the "alt" attribute when inserting images using HTML?

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