Why is it crucial to understand the client's target audience when developing a content strategy, and how does the user intention model help in this process?
Understanding the client's target audience is a cornerstone in developing an effective content strategy, particularly in the realms of Web Development, Webflow CMS, and eCommerce. This understanding is not only about knowing who the audience is but also about comprehending their needs, behaviors, and preferences. This knowledge ensures that the content created is relevant, engaging,
- Published in Web Development, EITC/WD/WFCE Webflow CMS and eCommerce, Developing content strategy, Content-driven design, Examination review
How can a freelancer effectively prepare questions to gain a deeper understanding of a potential client's business needs and goals during the initial meeting?
To effectively prepare questions for an initial meeting with a potential client, a freelancer specializing in Web Development, particularly using Webflow CMS and eCommerce, must adopt a strategic approach. This involves understanding the client's business needs and goals comprehensively. The preparation phase is important, as it sets the stage for a productive discussion and can