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The European Information Technologies Certification Institute - EITCI ASBL

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Questions and answers categorized in: Computer Graphics > EITC/CG/MGD Marketing Graphic Design

How can designers ensure color accessibility in their work, and why is it important to consider color blindness in design?

Wednesday, 01 January 2025 by EITCA Academy

Ensuring color accessibility in design is a critical aspect that designers must prioritize, particularly when considering the diverse range of users who may interact with their work. Color accessibility pertains to the practice of making visual content comprehensible and usable by people with various types of color vision deficiencies, commonly known as color blindness. This

  • Published in Computer Graphics, EITC/CG/MGD Marketing Graphic Design, Basic principles for Graphic Design in Marketing, Color Theory Basics, Examination review
Tagged under: Color Accessibility, Color Blindness, Computer Graphics, Inclusive Design, Universal Design, User Experience

What are the differences between the RGB and CMYK color models, and in which scenarios would each be appropriately used?

Wednesday, 01 January 2025 by EITCA Academy

The RGB and CMYK color models are foundational concepts in the realm of color theory and play a critical role in the fields of computer graphics and marketing graphic design. Understanding the differences between these two models is essential for anyone involved in graphic design, as each model is suited to specific applications and scenarios.

  • Published in Computer Graphics, EITC/CG/MGD Marketing Graphic Design, Basic principles for Graphic Design in Marketing, Color Theory Basics, Examination review
Tagged under: CMYK, Color Models, Color Theory, Computer Graphics, Graphic Design, RGB

How do warm and cool colors impact the mood and perception of a design, and can you provide examples of each?

Wednesday, 01 January 2025 by EITCA Academy

The impact of warm and cool colors on the mood and perception of a design is a fundamental aspect of color theory, particularly in the realm of graphic design for marketing. Understanding how colors influence emotions and perceptions is important for creating effective and engaging visual content. This knowledge is rooted in both psychological principles

  • Published in Computer Graphics, EITC/CG/MGD Marketing Graphic Design, Basic principles for Graphic Design in Marketing, Color Theory Basics, Examination review
Tagged under: Color Theory, Computer Graphics, Emotional Impact, Graphic Design, Marketing Strategy, Visual Communication

What is the significance of the color wheel in graphic design, and how do complementary and monochromatic color schemes differ in their application?

Wednesday, 01 January 2025 by EITCA Academy

The color wheel is a fundamental tool in graphic design, serving as a visual representation of colors arranged according to their chromatic relationship. Its significance in graphic design, particularly in the context of marketing, is profound as it aids designers in creating visually appealing and effective designs that can capture the attention of the target

  • Published in Computer Graphics, EITC/CG/MGD Marketing Graphic Design, Basic principles for Graphic Design in Marketing, Color Theory Basics, Examination review
Tagged under: Color Theory, Complementary Colors, Computer Graphics, Graphic Design, Marketing Design, Monochromatic Scheme

How do primary, secondary, and tertiary colors differ in the context of color theory, and how are secondary and tertiary colors formed?

Wednesday, 01 January 2025 by EITCA Academy

Color theory is a fundamental component in the field of computer graphics and marketing graphic design, serving as a critical tool for designers to communicate effectively and evoke specific emotions or reactions from their audience. At its core, color theory is based on the color wheel, which is an abstract illustrative organization of color hues

  • Published in Computer Graphics, EITC/CG/MGD Marketing Graphic Design, Basic principles for Graphic Design in Marketing, Color Theory Basics, Examination review
Tagged under: Color Harmony, Color Theory, Computer Graphics, Graphic Design, Marketing Design, RGB Model

Why is balance important in graphic design, and how do symmetrical and asymmetrical balance differ in achieving visual stability?

Wednesday, 01 January 2025 by EITCA Academy

Balance is a fundamental principle in graphic design, essential for creating a visually appealing and effective composition. It ensures that a design is aesthetically pleasing and that the viewer’s attention is appropriately guided through the elements of the design. Balance in graphic design refers to the distribution of visual weight within a composition. Visual weight

  • Published in Computer Graphics, EITC/CG/MGD Marketing Graphic Design, Basic principles for Graphic Design in Marketing, Principles of Design, Examination review
Tagged under: Asymmetrical Balance, Computer Graphics, Design Principles, Graphic Design, Symmetrical Balance, Visual Balance

How can movement be incorporated into a design to guide the viewer's eye and create a visual narrative?

Wednesday, 01 January 2025 by EITCA Academy

In the realm of graphic design, particularly in the context of marketing, the concept of movement is a fundamental principle that plays a important role in guiding the viewer's eye across a composition, thereby creating a compelling visual narrative. Movement in design does not refer to physical motion but rather to the visual flow and

  • Published in Computer Graphics, EITC/CG/MGD Marketing Graphic Design, Basic principles for Graphic Design in Marketing, Principles of Design, Examination review
Tagged under: Computer Graphics, Design Principles, Graphic Design, Marketing Design, Typography, Visual Narrative

What role does white space play in improving the legibility and emphasis of a design?

Wednesday, 01 January 2025 by EITCA Academy

White space, often referred to as negative space, is an essential component in the realm of graphic design, particularly within marketing contexts. This concept encompasses the unmarked areas of a design, which are not occupied by text, images, or other visual elements. Its significance extends far beyond mere aesthetic appeal, playing a critical role in

  • Published in Computer Graphics, EITC/CG/MGD Marketing Graphic Design, Basic principles for Graphic Design in Marketing, Principles of Design, Examination review
Tagged under: Computer Graphics, Emphasis, Graphic Design, Legibility, Readability, White Space

In what ways can contrast be used to enhance the visual interest and highlight specific parts of a marketing design?

Wednesday, 01 January 2025 by EITCA Academy

Contrast is a fundamental principle in graphic design that plays a pivotal role in creating visual interest and directing attention to specific elements within a marketing design. It is the juxtaposition of opposing elements such as color, size, shape, texture, and typography to create a visual distinction that captures the viewer's attention and enhances the

  • Published in Computer Graphics, EITC/CG/MGD Marketing Graphic Design, Basic principles for Graphic Design in Marketing, Principles of Design, Examination review
Tagged under: Computer Graphics, Contrast, Design Principles, Graphic Design, Marketing, Visual Communication

How does the principle of emphasis function in graphic design to capture the viewer's attention?

Wednesday, 01 January 2025 by EITCA Academy

The principle of emphasis in graphic design is a fundamental concept that plays a important role in effectively capturing the viewer's attention. Emphasis is achieved by creating a focal point in a design, which guides the viewer's eye to the most important part of the visual message. This principle is essential in marketing graphic design,

  • Published in Computer Graphics, EITC/CG/MGD Marketing Graphic Design, Basic principles for Graphic Design in Marketing, Principles of Design, Examination review
Tagged under: Computer Graphics, Emphasis, Graphic Design, Marketing, Typography, Visual Hierarchy
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